How do you get a better SEO ranking on google? That is the million dollar question! While there are several ways to go about this, there are a few sure fire ways to get started!
First, one of the most impactful ways to gain those top spots is by blogging. Incorporating a blog into a website can have a huge impact on that website's overall rankings. A blog does two important things in terms of overall search engines. 1. Adds naturally occuring, key word rich pages. 2. Increases the potential for incoming links from high-quality websites.
Get blogging people!!!
Paparazzi Marketing = Social Media Marketing
Monday, May 24, 2010
Saturday, May 8, 2010
Ways to celebrate MOM including -Social Media
Happy Mother's day to all of you out there who are mom's, have mom's, or will be moms!
This morning I was reading an article that pointed out all of the money we WASTE on silly, meaningless, Mothers Day stuffed animals, cards, and flowers that will die. The author suggested that instead of doing all of this stuff... we look our mom's in the eyes - and simply tell them how much they mean to us. Don't just tell them you love them - show them you love them. An afternoon spent in the park reminiscing, will be more cherished than even the most expensive bouquet.
So we can close our wallets? No... I am not saying this. But what if instead of doing something frivolous for your mother, you did something wonderful in her honor? Something that would HELP a mom who really needed it?
Charitywater.org is selling ecards this Mother's day to help to solve the world's water crisis. They are also accepting donations do help Haiti with their current water crisis that LiveStrong is matching. Great cause! Over one billion people on this planet don't have access to clean and safe drinking water.
There is another site called tomamawithlove.com - a collaborative online art project that honors moms and raises funds to invest in one incredible momma who dreams of building a home for children in her village. You can also tweet through this site!
There are so many other options and ways you can go with this.... donate to a battered women's shelter, clean out the toy chest and donate some good toys to a local charity so that a momma in need can provide her children with some fun, help to stock a local food pantry,offer to tweet for a month for a worthy charity, etc... . You get the concept. Maybe you can do this WITH mom in HONOR of mom. She would be so proud of you!
That is it... happy Mother's day to all the great mommas that I know!
Paparazzi Marketing = Social Media Marketing
This morning I was reading an article that pointed out all of the money we WASTE on silly, meaningless, Mothers Day stuffed animals, cards, and flowers that will die. The author suggested that instead of doing all of this stuff... we look our mom's in the eyes - and simply tell them how much they mean to us. Don't just tell them you love them - show them you love them. An afternoon spent in the park reminiscing, will be more cherished than even the most expensive bouquet.
So we can close our wallets? No... I am not saying this. But what if instead of doing something frivolous for your mother, you did something wonderful in her honor? Something that would HELP a mom who really needed it?
Charitywater.org is selling ecards this Mother's day to help to solve the world's water crisis. They are also accepting donations do help Haiti with their current water crisis that LiveStrong is matching. Great cause! Over one billion people on this planet don't have access to clean and safe drinking water.
There is another site called tomamawithlove.com - a collaborative online art project that honors moms and raises funds to invest in one incredible momma who dreams of building a home for children in her village. You can also tweet through this site!
There are so many other options and ways you can go with this.... donate to a battered women's shelter, clean out the toy chest and donate some good toys to a local charity so that a momma in need can provide her children with some fun, help to stock a local food pantry,offer to tweet for a month for a worthy charity, etc... . You get the concept. Maybe you can do this WITH mom in HONOR of mom. She would be so proud of you!
That is it... happy Mother's day to all the great mommas that I know!
Paparazzi Marketing = Social Media Marketing
Thursday, May 6, 2010
Blogging For Business
Does your blog help your business? If done well, it should!
Blogs require two things; commitment & time. Because of this, blogs need to have tangible benefits for your business - if not, why do it?
You never know when a prospective customer will find himself reading your blog? Maybe he saw it via a social media site? Maybe a friend found it relevant and passed it on to him? In any case, when writing your blog, you should always consider how this posting will convert into a sale or at minimum a "lead" with your target audience.
* A call to action is necessary. (as an account manager at Paparazzi Marketing, I can/will blog for you) What do you want to accomplish with this potential customer? Be specific!
* Updating your blog on a consistent basis is an absolute must! Once you get followers, it is important to keep them engaged. If they visit your blog and there is nothing new once - fine, if it happens multiple times, they will move on. People are fickle!
* Don't assume that visitors to your blog know who you are? Many of the folks who will land on this blog page at one time or another will have no clue what I do or what I sell. Be sure to put this information someplace on the page. www.paparazzimarketing.com.
*Encourage comments with compelling questions to your readers. Search engines consider comments important, the more comments the better, but on the net... nothing is straightforward.
Your blog is an important business tool. Blog posting as part of your business marketing strategy is one of the best ways to connect and interact with your current and potential clients.
Blogs require two things; commitment & time. Because of this, blogs need to have tangible benefits for your business - if not, why do it?
You never know when a prospective customer will find himself reading your blog? Maybe he saw it via a social media site? Maybe a friend found it relevant and passed it on to him? In any case, when writing your blog, you should always consider how this posting will convert into a sale or at minimum a "lead" with your target audience.
* A call to action is necessary. (as an account manager at Paparazzi Marketing, I can/will blog for you) What do you want to accomplish with this potential customer? Be specific!
* Updating your blog on a consistent basis is an absolute must! Once you get followers, it is important to keep them engaged. If they visit your blog and there is nothing new once - fine, if it happens multiple times, they will move on. People are fickle!
* Don't assume that visitors to your blog know who you are? Many of the folks who will land on this blog page at one time or another will have no clue what I do or what I sell. Be sure to put this information someplace on the page. www.paparazzimarketing.com.
*Encourage comments with compelling questions to your readers. Search engines consider comments important, the more comments the better, but on the net... nothing is straightforward.
Your blog is an important business tool. Blog posting as part of your business marketing strategy is one of the best ways to connect and interact with your current and potential clients.
Tuesday, May 4, 2010
Capturing Fans - TGI Fridays
Yesterday was much too long. Between three of the longest appointments in history, two cranky little tots, and a husband that needs to understand that leaving your plate near the sink does not qualify as "cleaning up after yourself", I was pooped at the end of the day! So I traded my super hero cape for some bunny slippers and slid as low on the sofa as I could go! Ahhhh.
As I sat there, I was reminded of a similar day, last summer that gave me a dejavoo feeling... right down to the bunny slippers and the rather large glass of wine I had poured (did I not mention this)?!
I flipped on the TV and of course found nothing that I wanted to watch. So... I channel surfed. Then... I saw a TGI Fridays commercial that I had not seen before. What captured my attention and what I find worthy of sharing with you (all 13 of you), is that I (the social media queen) was motivated by a free burger. I don't know if I was in a haze after a long day and a giant glass of vino, but I actually found myself thinking of logging on to facebook to "fan" Woody. Woody is a fictional character that TGI Fridays has created and hoped would receive 500,000 fans by 10/30/09. If that goal was reached, each new "fan" would get a free Jack Daniels burger.
You can see why this campaign not only worked, it was a huge "win" for them and has since been copied by countless others. Think about it? Countless people became a "fan", because, well... "why not get a free burger, right?". All it takes is a click of the mouse. No big deal! Even if they had missed there mark, how many new "fans" do they now have in their direct marketing universe. Genius!
The power of social media shows it's might once again!
Well that is it. I have to get back to work now. Just some thoughts for the day.
Paparazzi Marketing = Social Media Marketing
As I sat there, I was reminded of a similar day, last summer that gave me a dejavoo feeling... right down to the bunny slippers and the rather large glass of wine I had poured (did I not mention this)?!
I flipped on the TV and of course found nothing that I wanted to watch. So... I channel surfed. Then... I saw a TGI Fridays commercial that I had not seen before. What captured my attention and what I find worthy of sharing with you (all 13 of you), is that I (the social media queen) was motivated by a free burger. I don't know if I was in a haze after a long day and a giant glass of vino, but I actually found myself thinking of logging on to facebook to "fan" Woody. Woody is a fictional character that TGI Fridays has created and hoped would receive 500,000 fans by 10/30/09. If that goal was reached, each new "fan" would get a free Jack Daniels burger.
You can see why this campaign not only worked, it was a huge "win" for them and has since been copied by countless others. Think about it? Countless people became a "fan", because, well... "why not get a free burger, right?". All it takes is a click of the mouse. No big deal! Even if they had missed there mark, how many new "fans" do they now have in their direct marketing universe. Genius!
The power of social media shows it's might once again!
Well that is it. I have to get back to work now. Just some thoughts for the day.
Paparazzi Marketing = Social Media Marketing
Thursday, April 29, 2010
Taking It To The Streets - A Paparazzi Marketing Success Story
Hello all ~
I really try to make this blog about social media and not about us, but when I received this phone call yesterday, I had to share it! It really brought a warm feeling to my heart.
One of "my" clients (I personally work this account) called to thank me for saving her business! I was really thrown for a loop when I heard the sincerity in her voice. I tried to joke it off and told her that only she could "save" her business and that by simply taking action (hiring me) she was the one who received full credit for her success! She stopped me, mid sentence, and said - NO! She wanted me to know how grateful she was to have us on her team! Again, I was wowed! It is not often that I hear this. People do acknowledge my efforts, but rarely with this kind of zeal. She (and she will know who she is - MADE MY DAY).
This is a woman who I met on one of my many trips to S. California (I, the author of this blog, live and work in Colorado). We were at the same event and we just started chatting. I asked her what she did for a living and she told me that she designed and made children's clothing (mostly for friends and friends of friends). She is a mother of three and really needed the extra income that this business provided and wished that she could do it more. I, being who I am and not being able to help myself, asked her how she "marketed" herself? She told me that since she was a small company, she used primarily "word of mouth". She had tried to put an ad in a children's magazine, but it was costly and didn't really yield her much. I then steered the conversation towards social media and the viral effect it can have. By the end of our discussion, she was "sold" and ready to give it a try.
Well, 9 months later she has more orders than she can fill (this is a good problem to have), is being looked at by a very large retailer, and has the security of knowing that she CAN DO THIS on her own.
She is "the proverbial little guy" who is competing with... no dare I say out selling some of the established companies in her area! All because she took a proactive approach and embraced the changing times! Great job!
This is the power of the social media people! Sure it takes effort, (more than just placing an ad and hoping people will respond or even see it)but if done correctly and consistently, it will work!
This is it for today! I need to get to "work"
Paparazzi Marketing = Social Media Marketing
I really try to make this blog about social media and not about us, but when I received this phone call yesterday, I had to share it! It really brought a warm feeling to my heart.
One of "my" clients (I personally work this account) called to thank me for saving her business! I was really thrown for a loop when I heard the sincerity in her voice. I tried to joke it off and told her that only she could "save" her business and that by simply taking action (hiring me) she was the one who received full credit for her success! She stopped me, mid sentence, and said - NO! She wanted me to know how grateful she was to have us on her team! Again, I was wowed! It is not often that I hear this. People do acknowledge my efforts, but rarely with this kind of zeal. She (and she will know who she is - MADE MY DAY).
This is a woman who I met on one of my many trips to S. California (I, the author of this blog, live and work in Colorado). We were at the same event and we just started chatting. I asked her what she did for a living and she told me that she designed and made children's clothing (mostly for friends and friends of friends). She is a mother of three and really needed the extra income that this business provided and wished that she could do it more. I, being who I am and not being able to help myself, asked her how she "marketed" herself? She told me that since she was a small company, she used primarily "word of mouth". She had tried to put an ad in a children's magazine, but it was costly and didn't really yield her much. I then steered the conversation towards social media and the viral effect it can have. By the end of our discussion, she was "sold" and ready to give it a try.
Well, 9 months later she has more orders than she can fill (this is a good problem to have), is being looked at by a very large retailer, and has the security of knowing that she CAN DO THIS on her own.
She is "the proverbial little guy" who is competing with... no dare I say out selling some of the established companies in her area! All because she took a proactive approach and embraced the changing times! Great job!
This is the power of the social media people! Sure it takes effort, (more than just placing an ad and hoping people will respond or even see it)but if done correctly and consistently, it will work!
This is it for today! I need to get to "work"
Paparazzi Marketing = Social Media Marketing
Wednesday, April 28, 2010
Twitter - Is it worth your time?
I can't believe how often I hear the word Twitter throughout my day anymore; from restaurants to CNN news media, they all want me to "follow them" on Twitter. I can't complain, as I too want the same thing, but how worth our time is this growing trend?
If used effectively, it can be a phenomenal tool. But anymore, I feel that I am "tweeted out". Too many people selling too many things all at once. I get pseudo - exhausted every time I log on. So what is the solution?
I would recommend using Tweetdeck! Why throw out the baby with the bathwater? Very important or useful tweets can get lost under all of the "noise" that is out there. Tweetdeck allows you to effectively screen out the people and noise that you don't want to hear on an hourly basis. It can help you sort through all of your stuff. For example, it will put business contacts into one box, friends into another, news stories into another, etc... .
Really, I don't know if I could go on using Twitter without some way of "managing" all of the information that is thrown at me simultaneously. Do I really need to know that my 17 year old niece just painted her toes Steele blue while I am at the office? Yes, at some point, after the day is done and I am sipping my 2ND glass of vino, I may care. But not now!
Bottom line, like any other form of social media - use it WISELY and it will become a great "tool" in your tool belt!
That is it for now.... time to get to work!
Social Media Marketing = Paparazzi Marketing
If used effectively, it can be a phenomenal tool. But anymore, I feel that I am "tweeted out". Too many people selling too many things all at once. I get pseudo - exhausted every time I log on. So what is the solution?
I would recommend using Tweetdeck! Why throw out the baby with the bathwater? Very important or useful tweets can get lost under all of the "noise" that is out there. Tweetdeck allows you to effectively screen out the people and noise that you don't want to hear on an hourly basis. It can help you sort through all of your stuff. For example, it will put business contacts into one box, friends into another, news stories into another, etc... .
Really, I don't know if I could go on using Twitter without some way of "managing" all of the information that is thrown at me simultaneously. Do I really need to know that my 17 year old niece just painted her toes Steele blue while I am at the office? Yes, at some point, after the day is done and I am sipping my 2ND glass of vino, I may care. But not now!
Bottom line, like any other form of social media - use it WISELY and it will become a great "tool" in your tool belt!
That is it for now.... time to get to work!
Social Media Marketing = Paparazzi Marketing
Tuesday, April 27, 2010
Social Media Pitfalls - Can it be done "wrong"?
Hello again,
Just some quick thoughts on what "not" to do when creating a social media campaign.
#1- Lose interest in your page, blogs, tweets, etc..., due to perceived low fan interest! Starting a campaign is easy, keeping it up - takes dedication and determination. You would never open an ice cream shoppe and close it two weeks later because you have had only eight customers! It takes time to develop relationships and a following. Stick with it!
#2- I am going to quote Dan Chambers and say, "it is hard to shake some one's hand when you are reaching for their wallet". Don't be greedy! Of course you want to make money through your social media efforts! But this takes time. Listen, engage, and be helpful! Connect with people on a personal level and they WILL do business with you. If all you do is spout off in your tweets/posts/blogs about "specials" or "coupons"... you will be un- followed.
#3- Instant Marriage! It is great that you have started this - full of zeal, but lay off. Take things slow. Get to know people who are willing to connect with you and your brand! Don't immediately start asking them to "buy" or refer everyone they know. This is a turn off!
#4- Stay humble - Rock Star! Once you have "made it", don't think that your work is done! In order to "keep it", you need to continue to do all of the same things (and more) that got you to this point!
That's it for now! I have to get back to "work".
Just some quick thoughts on what "not" to do when creating a social media campaign.
#1- Lose interest in your page, blogs, tweets, etc..., due to perceived low fan interest! Starting a campaign is easy, keeping it up - takes dedication and determination. You would never open an ice cream shoppe and close it two weeks later because you have had only eight customers! It takes time to develop relationships and a following. Stick with it!
#2- I am going to quote Dan Chambers and say, "it is hard to shake some one's hand when you are reaching for their wallet". Don't be greedy! Of course you want to make money through your social media efforts! But this takes time. Listen, engage, and be helpful! Connect with people on a personal level and they WILL do business with you. If all you do is spout off in your tweets/posts/blogs about "specials" or "coupons"... you will be un- followed.
#3- Instant Marriage! It is great that you have started this - full of zeal, but lay off. Take things slow. Get to know people who are willing to connect with you and your brand! Don't immediately start asking them to "buy" or refer everyone they know. This is a turn off!
#4- Stay humble - Rock Star! Once you have "made it", don't think that your work is done! In order to "keep it", you need to continue to do all of the same things (and more) that got you to this point!
That's it for now! I have to get back to "work".
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