Saturday, July 31, 2010

I just saw the interesting new website called You can be paid to blog your opinion about a product of service. Very cool. This is yet another example of how if you are not adjusting to the changing times, you will be left behind.

From "check ins" to monitzed fb/twitter updates and everything inbetween... placing your "ad" in the local newspaper will not cut it in 2010. Time to catch up folks! Kathlena

Sunday, July 4, 2010

Happy 4th of July!

Let's try to remember today all of the men and women who have given their lives so that ours could be better.

Freedom is NOT free! We owe a huge debt to our military for ensuring ours!

May God Bless America!

Wednesday, June 30, 2010

More fuel added to the Google rumors!

The big rumor that has recently been making the rounds is that Google is secretly working on Google Me... a full fledged contender for the Facebook market!

While there is virtually nothing official on record for this project, many have confirmed that it does exist and Google does have something along this line in the works!

This does make sense (after all who wouldn't want to be Facebook these days), but unlike other Google endeavors, Google has not been all that successful in the past in this realm. Buzz - started out as a privacy nightmare and Orkut (while successful in South America) never really took off globally.

It is also rumored that they are modeling it after Facebook! They have tried "different" models, but why reinvent the wheel?

I am curious to see what it looks like and am anxiously awaiting it's release!

That's all for now! Keep your eyes peeled!

Paparazzi Marketing = Social Media Marketing

Wednesday, June 2, 2010

Very exciting local CO deals... coming our way daily! This is what this economy needs to give it a boost!

Monday, May 24, 2010


How do you get a better SEO ranking on google? That is the million dollar question! While there are several ways to go about this, there are a few sure fire ways to get started!

First, one of the most impactful ways to gain those top spots is by blogging. Incorporating a blog into a website can have a huge impact on that website's overall rankings. A blog does two important things in terms of overall search engines. 1. Adds naturally occuring, key word rich pages. 2. Increases the potential for incoming links from high-quality websites.

Get blogging people!!!

Paparazzi Marketing = Social Media Marketing

Saturday, May 8, 2010

Ways to celebrate MOM including -Social Media

Happy Mother's day to all of you out there who are mom's, have mom's, or will be moms!

This morning I was reading an article that pointed out all of the money we WASTE on silly, meaningless, Mothers Day stuffed animals, cards, and flowers that will die. The author suggested that instead of doing all of this stuff... we look our mom's in the eyes - and simply tell them how much they mean to us. Don't just tell them you love them - show them you love them. An afternoon spent in the park reminiscing, will be more cherished than even the most expensive bouquet.

So we can close our wallets? No... I am not saying this. But what if instead of doing something frivolous for your mother, you did something wonderful in her honor? Something that would HELP a mom who really needed it? is selling ecards this Mother's day to help to solve the world's water crisis. They are also accepting donations do help Haiti with their current water crisis that LiveStrong is matching. Great cause! Over one billion people on this planet don't have access to clean and safe drinking water.

There is another site called - a collaborative online art project that honors moms and raises funds to invest in one incredible momma who dreams of building a home for children in her village. You can also tweet through this site!

There are so many other options and ways you can go with this.... donate to a battered women's shelter, clean out the toy chest and donate some good toys to a local charity so that a momma in need can provide her children with some fun, help to stock a local food pantry,offer to tweet for a month for a worthy charity, etc... . You get the concept. Maybe you can do this WITH mom in HONOR of mom. She would be so proud of you!

That is it... happy Mother's day to all the great mommas that I know!

Paparazzi Marketing = Social Media Marketing

Thursday, May 6, 2010

Blogging For Business

Does your blog help your business? If done well, it should!

Blogs require two things; commitment & time. Because of this, blogs need to have tangible benefits for your business - if not, why do it?

You never know when a prospective customer will find himself reading your blog? Maybe he saw it via a social media site? Maybe a friend found it relevant and passed it on to him? In any case, when writing your blog, you should always consider how this posting will convert into a sale or at minimum a "lead" with your target audience.

* A call to action is necessary. (as an account manager at Paparazzi Marketing, I can/will blog for you) What do you want to accomplish with this potential customer? Be specific!
* Updating your blog on a consistent basis is an absolute must! Once you get followers, it is important to keep them engaged. If they visit your blog and there is nothing new once - fine, if it happens multiple times, they will move on. People are fickle!
* Don't assume that visitors to your blog know who you are? Many of the folks who will land on this blog page at one time or another will have no clue what I do or what I sell. Be sure to put this information someplace on the page.
*Encourage comments with compelling questions to your readers. Search engines consider comments important, the more comments the better, but on the net... nothing is straightforward.

Your blog is an important business tool. Blog posting as part of your business marketing strategy is one of the best ways to connect and interact with your current and potential clients.