Community Leads Groups

Hi again. Today's topic is "leads groups". Do you own a small business? Is it a brick and mortar business or a "work from home" business? Are you getting the foot traffic that you dreamed of when you started? If so, would you like more? If the answer is yes, then this is the blog for you!

As one of the founders of Paparazzi Marketing, I have found that doing community based events "leads groups" have been a very effective tool when doing grass roots type marketing. It is a simple, low cost way to allow people in your community/neighborhood to learn more about you, what you do, and why they should do business with you.

One of the questions that I have heard many times is "how do I get one of these together?". The answer to this is simple. Just make it happen! Sure it takes time, it takes a little effort, and it takes dedication, but the pay off is great!

People want to do business, refer business, and be a part of something that they know! All you need to do it give them the opportunity to get to know you!

Here are some simple steps to get one together -
#1- Find a host location. This is the easy part. Find a local restaurant that is willing to showcase their fare (free of charge) to 20 or so local residents/business owners in exchange for the exposure to their community. A new customer walking in this host's front door is worth approximately $100.00 annually. If you multiply that times 20, this is $2000.00 spread out over the next year that this host can expect in return for it's hospitality. Who wouldn't want this?
#2- Print out a flyer that spells out what you are trying to do. Give the time, give the location, talk to your audience about the WIIFM (what's in it for me) factor. Let them know that they are going to have an opportunity to share with 20 potential new customers what they can do for them in a controlled and open environment.
#3- Take it to the streets! Now that you have your host facility, your flyers, and your enthusiasm, go out and "sell it". Walk around the streets of your town and get folks interested. Finding 20 people who want to attract new business (free of charge) is not that difficult.

And whaaaalahhh... you have put together a "leads group". You can limit the time that each person gets to "sell" or talk about themselves to 5 minutes and take 10 for yourself! You now have an opportunity to pitch to 20 prospective clients in a win/win environment and it has cost you NO money.

Ok folks, this is it for today! I hope that you have enjoyed today's topic! KGill