Hello again,
Just some quick thoughts on what "not" to do when creating a social media campaign.
#1- Lose interest in your page, blogs, tweets, etc..., due to perceived low fan interest! Starting a campaign is easy, keeping it up - takes dedication and determination. You would never open an ice cream shoppe and close it two weeks later because you have had only eight customers! It takes time to develop relationships and a following. Stick with it!
#2- I am going to quote Dan Chambers and say, "it is hard to shake some one's hand when you are reaching for their wallet". Don't be greedy! Of course you want to make money through your social media efforts! But this takes time. Listen, engage, and be helpful! Connect with people on a personal level and they WILL do business with you. If all you do is spout off in your tweets/posts/blogs about "specials" or "coupons"... you will be un- followed.
#3- Instant Marriage! It is great that you have started this - full of zeal, but lay off. Take things slow. Get to know people who are willing to connect with you and your brand! Don't immediately start asking them to "buy" or refer everyone they know. This is a turn off!
#4- Stay humble - Rock Star! Once you have "made it", don't think that your work is done! In order to "keep it", you need to continue to do all of the same things (and more) that got you to this point!
That's it for now! I have to get back to "work".
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